Top 5 Social Apps on Android in Kenya for Q2 2024

The second quarter of 2024 revealed interesting trends for the top five social apps on the Android platform in Kenya. Data from Sensor Tower highlights the performance of Facebook Lite, TikTok Lite - Save Data, TikTok, Instagram Lite, and Instagram.

Facebook Lite saw a dynamic quarter with weekly downloads peaking at around 500K in early April, tapering off to approximately 90K by mid-April, and then rising again to roughly 140K by mid-June. Weekly active users began at 2.8M and remained relatively stable, ending the quarter slightly below 2.8M.

TikTok Lite - Save Data had varied weekly downloads, starting at 220K in early April, dipping to around 43K in mid-May, and recovering to about 76K by the end of June. Weekly revenue steadily increased, peaking at $42 in the final week of June. Active users fluctuated, starting from 2.3M and closing the quarter with around 2M.

TikTok maintained a steady performance with weekly revenue consistently around $8K to $9K, peaking at $9.6K in late April. Downloads showed a slight upward trend from 53K in mid-April to 85K by the end of June. Active users were stable around 1.6M throughout the quarter, with minor fluctuations.

Instagram Lite experienced a decline in weekly downloads from 155K in early April to around 23K by mid-May, followed by a gradual increase to 60K by the end of June. Active users grew from 1.2M to about 1.3M by mid-June, ending the quarter slightly below 1.3M.

Instagram witnessed a consistent weekly revenue of around $400 to $500, peaking at $516 in late April. Downloads fluctuated, starting at 99K in early April, hitting a low of 22K in mid-May, and rising to approximately 98K by the end of June. Active users maintained a steady presence, beginning at 2.2M and closing the quarter at 2.3M.

For more detailed insights, visit Sensor Tower.